Public Joint Stock Company “M.Video” is a leading e-commerce and consumer electronics retailer in Russia, uniting the M.Video and Eldorado brands. The Company’s perimeter includes the IT company M.Tech, focused on developing proprietary software solutions; the fintech platform Direct Credit Center, Russia’s leader in POS lending; and the in-house service division M.Master, which provides delivery, installation, setup, repair, and maintenance of appliances, as well as device trade-in and resale services.
M.Video develops an integrated online platform and retail network of the M.Video and Eldorado brands, comprising over 1,100 stores from the Kaliningrad region to Kamchatka, a nationwide logistics infrastructure, and its own marketplace for electronics and complementary products — ensuring a wide assortment and fast availability of technology across the country. The company’s total customer base amounts to around 80 million people.
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